UKTV’s Yesterday refreshes image, eyes “Gangsters”

UKTV-owned factual channel Yesterday is looking to attract a broader audience with a focus on contemporary and entertaining history programming, including new series Fight Club: A History of Violence and British Gangsters: Faces of the Underworld.
July 10, 2012

UKTV-owned factual channel Yesterday is looking to attract a broader audience with a focus on contemporary and entertaining history programming, including new series Fight Club: A History of Violence and British Gangsters: Faces of the Underworld.

Yesterday will launch a new logo (pictured above) and channel idents on air on July 24, while series that fit the channel’s new remit will begin to debut at the end of August.

The second series of Great British Ghosts launches on August 24, and is a coproduction with Altamar Entertainment. The 12 x 30-minute series features Michaela Strachan exploring purportedly haunted British locations.

Fight Club: A History of Violence, a coproduction with Like a Shot Entertainment, is a 4 x one-hour series that combines fact-based storytelling with CGI to tell the story of organized fighting through four time periods: the Victorian, Georgian, Elizabethan and Tudor eras. It debuts on October 1o.

Also premiering in October is Raiders of the Lost Past, a 13 x 50-minute series from WMR Productions that looks at quests to discover legendary objects, from Heinrich Himmler’s expeditions to Greenland to unearth the Holy Grain, to Perry Fawcett’s search for the real El Dorado.

Finally, British Gangsters: Faces of the Underworld follows on the success of Yesterday’s look at the U.S. underworld in Mafia’s Greatest Hits, and now turns the focus on British organized crime.

The 6 x one-hour series, produced by Altmar Entertainment and Revelation Films, looks back at the British gangsters of the 1940s and 1950s, as told by Bernard O’Mahoney, a former member of gangster outfit the Essex Boys Firm. It premieres on November 7.

“Yesterday has a strong heritage of providing in-depth, historical programming that viewers love,” said Adrian Wills, UKTV’s general manager of factual. “The new position and brand refresh for the channel is aimed at enriching Yesterday’s content, ensuring we retain our loyal viewers, while making the channel more accessible and compelling to a wider and younger audience.”

About The Author