MediaVest USA’s Brian Terkelsen to keynote at Branded Entertainment Forum

Credited by Adweek with revolutionizing the business of TV over the last two decades, Terkelsen (left) will appear at realscreen's branded content event in New York City this October, in a keynote interview with media guru Shelly Palmer (right).
July 27, 2012

Brian Terkelsen, CEO of MediaVest USA and the man credited by Adweek with revolutionizing the business of television over the last two decades, will appear at realscreen’s Branded Entertainment Forum in New York City on October 23, in a keynote interview with media guru Shelly Palmer.

Terkelsen first made a splash in the entertainment marketing industry 20 years ago, when he and reality kingpin Mark Burnett co-founded Eco-Challenge Lifestyles, Inc. and he set about finding sponsors to¬†offset production costs on the then rookie producer’s Eco-Challenge.

He went to MediaVest in 2003 to head up branded entertainment, and under his leadership in 2010 the group was rebranded to LiquidThread with responsibility for content creation. High profile deals he’s overseen have included teaming up America’s Next Top Model with Cover Girl, high profile brand integrations for Microsoft’s Bing, Coca-Cola’s Polar Bowl second screen experience and the Cannes Gold Lion-winning deal for Kraft Wheat Thins on The Colbert Report.

In a candid conversation with media guru Shelly Palmer (host of Shelly Palmer’s Digital Living), Terkelsen talks about the evolution of branded entertainment and where it’s headed, the role of compelling content, and his vision of data-driven experiences and connection opportunities for brands and consumers.

Realscreen‘s Branded Entertainment Forum is a one-day, high-level program designed to deliver leading-edge strategies and best practices for the development and production of unscripted/factual brand funded entertainment. Now in its third year, the goals of the Forum are to facilitate connections and establish business relationships between brands, producers and broadcast and cable networks; and to provide valuable intelligence regarding the increasingly important intersection of Madison Avenue and Hollywood.

For more information on the event, click here.


About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.