Vivi Zigler has been named president of Shine 360° and president of digital for Shine America, to coincide with the formal launch of Shine 360° in the U.S.
Zigler, who most recently served as president of NBCUniversal Digital Entertainment, will oversee all branded entertainment, licensing, digital and live experiences for Shine America. Shine 360° is the global commercial and rights management division of the Shine Group, and has offices in Sydney, Paris, London and Stockholm.
Zigler has spent the last 19 years with NBCUniversal, and in 2008 was named president of NBCUniversal Digital Entertainment. She has also held other executive roles within NBCUniversal, including exec VP for current programs for NBC Entertainment.
“Vivi is an innovative and dynamic leader with extraordinary multi-platform experience that makes her the ideal person to lead both our Shine 360° and digital businesses,” said Carl Fennessy, Shine America’s CEO. “She has the vision and expertise to develop our brands and content into true 360 degree experiences and will add a whole new dimension to our executive team.”
“With Vivi’s appointment, we look to build upon our already impressive results in developing great brands that live and breathe across multiple territories and platforms,” added Ben Liebmann, CEO Shine 360°.