Discovery opens office in Istanbul

Discovery Networks CEEMEA is opening an office in the Turkish city that will be headed up by commercial director Sissian Kasbaryan (pictured).
September 4, 2012

Discovery Networks Central & Eastern Europe, Middle East & Africa (CEEMEA) is opening an office in Istanbul.

The new office will be headed by Discovery Networks Turkey commercial director Sissian Kasbaryan (pictured). She will manage the broadcaster’s commercial business in Turkey and help drive ad sales and brand partnerships.

Kasbaryan reports to Phillip Luff, VP and country manager for Discovery Networks Emerging Business, and will alternate between Discovery’s London and Istanbul offices for the rest of the year, working from Turkey full-time as of January.

The Turkish team will also include advertising sales and brand partnership manager Berk Ertunc who was previously advertising sales manager at Fox International. Distribution director emerging business Dilek Doyran will continue to be responsible for developing and executing the overall distribution strategy across Turkey, the Mediterranean, the Middle East and Africa.

“The opening of our Istanbul office and newly established team enables us to get closer to our Turkish business and we look forward to building on the strong foundations we’ve put in place and taking these partnerships forward as the pay-TV market continues to develop,” Luff said in a statement.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.