Discovery Networks Central & Eastern Europe, Middle East & Africa (CEEMEA) is opening an office in Istanbul.
The new office will be headed by Discovery Networks Turkey commercial director Sissian Kasbaryan (pictured). She will manage the broadcaster’s commercial business in Turkey and help drive ad sales and brand partnerships.
Kasbaryan reports to Phillip Luff, VP and country manager for Discovery Networks Emerging Business, and will alternate between Discovery’s London and Istanbul offices for the rest of the year, working from Turkey full-time as of January.
The Turkish team will also include advertising sales and brand partnership manager Berk Ertunc who was previously advertising sales manager at Fox International. Distribution director emerging business Dilek Doyran will continue to be responsible for developing and executing the overall distribution strategy across Turkey, the Mediterranean, the Middle East and Africa.
“The opening of our Istanbul office and newly established team enables us to get closer to our Turkish business and we look forward to building on the strong foundations we’ve put in place and taking these partnerships forward as the pay-TV market continues to develop,” Luff said in a statement.