TV

Weather Channel, Passion enter two-year deal

London-based indie Passion Distribution has been named the international distributor of The Weather Channel's primetime factual series, as part of an exclusive two-year deal. (Pictured: Iron Men)
September 6, 2012

London-based indie Passion Distribution has been named the international distributor of The Weather Channel’s primetime factual series, as part of an exclusive two-year deal.

As part of the agreement, Passion Distribution will be representing Iron Men at MIPCOM in October. The factual series from the producers of Mega Structures, Pipeline39, follows iron workers in New York City as they battle extreme weather conditions to complete work on skyscrapers and bridges.

Docu-drama anthology series Braving the Elements is also part of the deal. The mini-series reveals the work, subculture and characters that are in professions primarily taking place outdoors in extreme weather conditions and locations. Windmill workers, power crews, and iceberg-hunters feature in the series.

Passion CEO Sally Miles said The Weather Channel had “impressed our international industry with [its] move into these really strong, big budget factual series. The genre and subject does incredibly well for large global mainstream broadcasters and so we can’t wait to present this first new slate at MIPCOM in October.”

“Viewers in the United States have responded to Iron Men and all of the Braving the Elements shows and we think the engaging stories of characters who work outside, in extreme weather conditions, will appeal to an international audience as well,” added David Shipps, senior VP of business development at The Weather Channel.

Passion Distribution also represents The Weather Channel original series Lifeguard! on behalf of LMNO Productions. Passion will be launching season two at MIPCOM.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search