Parthenon rebrands as Sky Vision

The UK-based international distributor and producer, following its acquisition by BSkyB, will bring a slate of titles to MIPCOM under its new identity, including Atlantic Productions' Kingdom of Plants (pictured).
September 20, 2012

Following its acquisition by BSkyB, UK-based Parthenon Media Group is being rebranded as Sky Vision, with Parthenon founder and CEO Carl Hall named managing director.

The rebranded company is making its first international market appearance at MIPCOM, bringing a slate that will include two 4 x 60-minute series featuring iconic natural history presenter Sir David Attenborough – Kingdom of Plants from Atlantic Productions (pictured), and Galapagos from Colossus Productions.

Sky Vision will also be bringing a slate of 3D titles to the Palais, including A Brief History of 3D (1 x 60 minutes) and Britain & Ireland from the Air (4 x 60 minutes), both produced by Bigger Pictures for BSkyB; Academy of Dreams (1x 60 minutes), produced by X Note S.R.L.; and Ice Bear (1 x 60 minutes) produced by Arcadia Content.

Other titles on the Sky Vision slate will include Mother of Invention, an 8 x 60-minute series from Objective Productions; Forensic Firsts, a 6 x 60-minute series produced by Storyhouse Productions for Smithsonian Networks; and the 6 x 60 minute Deserts & Life, produced by Green Bay Media.

“I’m really excited to be introducing Sky Vision to MIPCOM as a new, leading distributor,” said Hall. “The combination of programs from Sky, new programs from our producers and Parthenon’s existing catalog means that more buyers will be able to access some of our amazing content at this market.”

Sky Vision will also encompass an in-house production and development team, which recently announced work on its first project, a reality soap dubbed The Street. That team, headed by former Big Brother producer Gigi Eligoloff and including Patrick and Jamie Brannan, will report to Danny Tipping, who will function as head of production and development for Sky Vision.

When announcing the formation of the in-house production and development unit via the Sky Views corporate blog, Stuart Murphy, director of Sky Entertainment Channels, stated: “To be clear, although this provides us with a fresh option, it’s never going to lead to us diluting the great and fruitful relationships we’ve forged with the indie community. Indies will continue to provide the vast majority of our shows.”

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