Former Apprentice winner Randal Pinkett is developing an unscripted series with U.S. indie Lou Reda Productions.

In as-yet-untitled show, the speaker, author and entrepreneur will give professional advice to struggling businesses in order to help them succeed in the tough economic climate.

The company’s VP of development, Marc L. Reda, said that the series, which he has pitching to several networks, will provide a glimpse of “parts of America that viewers have no yet seen.”

“Fifty percent of businesses fail in the first year,” Pinkett added in a statement. “Ninety-five percent fail within the first five years. Being a business owner is one of the hardest jobs on the planet and today’s difficult economic times have only made it harder. I want to revitalize the economy by rescuing America’s businesses.”

Pinkett was the winner on the Donald Trump-hosted reality competition series in 2005. He has since re-appeared on the show as a boardroom adviser and hosts a segment on PBS’s CEO Exchange.