Atlantic appoints head of new media

Atlantic Productions has hired Ross Burridge (pictured) to the newly created position of head of new media to lead the London-based indie's expansion into the digital sector.
October 9, 2012

Atlantic Productions has hired Ross Burridge (pictured) to the newly-created role of head of new media to lead the London-based production company’s expansion into the digital sector.

Burridge¬†will work with founder and CEO Anthony Geffen and commercial director John Morris to manage new media elements of the company’s properties as well as stand-alone digital projects.

He was previously CEO and director for multi-platform digital publisher Boto Media, which had previously worked with the independent prodco on app development. Before that he was editor-in-chief of iGIZMO magazine and head of emerging platforms at Dennis Publishing.

“We’re very excited Ross has decided to work with us. He was key in the development of our highly successful Kingdom of Plants app released in May this year,” Geffen said in a statement. “We believe it’s vital to expand our capability in new media as this is a key component of the multi-platform franchises we are now producing. People can now watch our content on TV in 2D and 3D, see it on the big screen in their cinema, and engage with it through apps and other outreach products. New media platforms are an increasingly important part of the mix for our public and therefore for us.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.