Atlantic Productions has hired Ross Burridge (pictured) to the newly-created role of head of new media to lead the London-based production company’s expansion into the digital sector.
Burridge will work with founder and CEO Anthony Geffen and commercial director John Morris to manage new media elements of the company’s properties as well as stand-alone digital projects.
He was previously CEO and director for multi-platform digital publisher Boto Media, which had previously worked with the independent prodco on app development. Before that he was editor-in-chief of iGIZMO magazine and head of emerging platforms at Dennis Publishing.
“We’re very excited Ross has decided to work with us. He was key in the development of our highly successful Kingdom of Plants app released in May this year,” Geffen said in a statement. “We believe it’s vital to expand our capability in new media as this is a key component of the multi-platform franchises we are now producing. People can now watch our content on TV in 2D and 3D, see it on the big screen in their cinema, and engage with it through apps and other outreach products. New media platforms are an increasingly important part of the mix for our public and therefore for us.”