BEF ’12: Terkelsen on risk and reward for brands in unscripted

MediaVest USA CEO Brian Terkelsen (pictured, right) kicked off realscreen's Branded Entertainment Forum in NYC this morning, with a spirited talk about the opportunities and risks for brands working in the non-fiction realm.
October 23, 2012

MediaVest USA CEO Brian Terkelsen (pictured, right) kicked off realscreen's Branded Entertainment Forum in NYC this morning, with a spirited talk about the opportunities and risks for brands working in the non-fiction realm.

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