BEF ’12: “Transparency is everything”

During the closing panel for the third annual Realscreen Branded Entertainment Forum, execs from the production, agency and network sectors discussed what branded content is, isn't, and what it should be.
October 25, 2012

During the closing panel for the third annual Realscreen Branded Entertainment Forum, execs from the production, agency and network sectors discussed what branded content is, isn't, and what it should be.

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About The Author
Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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