Nordic World has sold the reality dating format Babes on the Bus to BNN in the Netherlands and TV JOJ is Slovakia.
The deals follow the recent news that Fox in the U.S. has commissioned Endemol USA to produce a pilot of the format (pictured above). Babes on the Bus was created by Norwegian indie Monster Format, and sees a busload of single women looking to swap their city life for a country romance. If they find a mate, they stay in the country, and the aim of the format is to end with an empty bus.
Youth-skewing BNN Netherlands has commissioned an eight-episode series of Babes on the Bus, while the Slovakian commercial channel TV JOJ is set to make a 13-episode local version of the format.
As for the U.S. deal, Endemol acquired the global rights, excluding the Nordic territories and France, to Babes on the Bus from the Nice Group at MIPCOM in 2011. Last week, Fox commissioned Endemol USA to produce a series of Babes on the Bus shot in North Carolina and set to star 10 single women.
Currently the format has aired on Germany’s VOX, Denmark’s Kanal 5 and TV Norge, and is in post-produced for TF1 France.
“There’s a growing realization that dating has been neglected in recent years and that the time is ripe for a breakthrough format in this genre,” said Morten Aass, CEO of Nice Group.
“The success of the Fox pilot and these latest license deals in the Netherlands and Slovakia point to what we, Endemol and Nordic World have known since the Babes set off on their global road-trip a year ago: that Monster’s clever, compelling format, with its solid bankers of dating and reality, has what it takes to entertain the world.”