Olympic gold medal-winning swimmer Ryan Lochte (pictured) will star in a reality series due to premiere on U.S. cable network E! this April.
Produced by Intuitive Entertainment (Millionaire Matchmaker), the six-episode weekly series What Would Ryan Lochte Do? follows the 28-year-old athlete as he parties in Gainesville, Florida nightclubs, flaunts his diamond-encrusted sneakers, trains for the 2016 Rio Olympics with coach Gregg Troy, deals with outspoken family members, goes on dates and makes media appearances.
The cast includes his mother Ike, his older sisters Kristen Lochte-Keeler and Megan Lochte Torrini, and his younger brother and roommate Devon.
The network promises the series will play up Lochte’s sex appeal as well as his knack for coming up with catchphrases and one-liners such as “Jeah!” and “I always pee in the pool… doesn’t everyone?”
“Ryan Lochte captured everyone’s attention at the Summer Olympics with his athletic prowess and his utterly unique and unaffected approach to life,” said E! Entertainment president Suzanne Kolb in a statement. “He is an incredibly endearing personality who is sexy, entertaining and fun. Watching this show, I believe people will fall into three categories: they want to be him, sleep with him or mother him.”
What Would Ryan Lochte Do? is executive produced by Intuitive Entertainment’s Mechelle Collins and Kevin Dill and Wright Entertainment and Sports’ Erika Wright.