Hammer to head entire NBCU cable portfolio

NBC Universal is consolidating its portfolio of entertainment cable networks under the leadership of long-time exec Bonnie Hammer, with Bravo and Oxygen head Lauren Zalaznick moving to head the company's digital businesses.
February 5, 2013

Long-time NBC Universal executive Bonnie Hammer is to oversee the company’s entire portfolio of entertainment cable networks as part of an executive shake-up.

Reuters reports that NBC CEO Steve Burke sent a memo to staff on Monday (February 4) announcing that Hammer, who oversees USA Network, Syfy and E!, will now also run Oxygen and Bravo – channels previously overseen by senior exec Lauren Zalaznick – under the consolidated Cable Entertainment Group banner.

Hammer’s remit now includes Bravo, Oxygen, Style, Sprout, TV One, USA Network, SyFy, E!, G4, Cloo, Chiller, Universal HD, Universal Cable Productions and Wilshire Studios, properties that represent “approximately 50% of the company’s operating cash flow,” Burke wrote in the memo.

“I know that with this structure Bonnie and her team will maximize the power and profitability of this portfolio,” he added.

Zalaznick has been named an NBCU executive VP and will focus on further developing digital initiatives such as TV Everywhere and alternative windowing strategies across NBCU’s entire portfolio of businesses. She will also continue to oversee movie ticket website Fandango and lifestyle site Daily Candy.

NBC has also hired former Univision executive Joe Uva to the newly created role of chairman of Hispanic enterprises and content, which includes Telemundo.

Hammer, Zalaznick and Uva will report to Burke. An NBC spokesperson could not be reached for comment.

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