Oxygen upping original programming

As part of its upfront presentation, the U.S. cable net has revealed plans for an extra night of original content, as well as a first-look deal with Wendy Williams Productions.
February 6, 2013

Oxygen has partnered with Wendy Williams Productions, and added Secret Celebrity and This Week the Award Goes To… to its development roster.

As part of its upfront presentation, held last night in New York City, the network announced that a 20% increase in original programming will lead to an extra night dedicated to original content on the Oxygen schedule.

Among the new projects, Secret Celebrity (w/t) is a T Group Productions project that sees celebrities in prosthetic makeup finding out what fans, friends and family really think of them. Jenny Daly, Mike Duffy, Wendy Williams and Gunnar Wetterberg serve as executive producers.

The half-hour pilot This Week The Award Goes To… (w/t) is a pop culture show to be hosted by a comedian, where over-the-top awards are given out to the most deserving newsmakers. Produced by JimCo, executive producers are Jim Biederman, Marla Ratner, Gabe Liedman and Kara Welker.

The network has also partnered with talk show host Wendy Williams, who recently unveiled her own production company. As part of a first-look development deal, Williams will develop and produce programming for Oxygen, and will also be the executive producer on Secret Celebrity and appear as a guest judge on The Face.

Returning series include I’m Having Their Baby; Best Ink,with new host and leader of the recently-reunited band Fall Out Boy, Pete Wentz; and The Face, premiering on February 12.

“We have become a destination for young women on all the platforms they love,” said Jason Klarman, president of Oxygen Media. “Their social chatter and ravenous appetite for our ‘live out loud’ content is driving our success with viewers and advertisers.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.