Stars in Danger: High Diving, a celebrity diving format handled by Banijay International, is heading to Spain, following a deal with Mediaset Spain.
Banijay Group-owned prodco Cuarzo Producciones will produce a multi-episode season that will air on commercial broadcaster Telecinco in 2013. Banijay International will also handle finished tape sales for the Spanish version.
“Spain is a difficult market to penetrate with big formats in the current economic climate, but this sale is proof that if you know your clients well and present the right product in the right way and importantly in partnership with the right producer, in this case Cuarzo, then the appetite and willingness to acquire shiny floor entertainment formats is still there,” said Karoline Spodsberg, managing director of Banijay International.
Stars in Danger: High Diving is based on the program TV Total Turmspringen, which has aired in Germany since 2004 as part of the Stars in Danger franchise. The show features celebrities training to perform dives, and then making the dives in front of a live audience.