Participant Media has hired Craig Parks (pictured) to head up digital content and live programming for its yet-to-be-named television network.
As SVP for digital and live programming, the former IFC exec will oversee the creation of digital and interstitial content, live multi-platform events, branded content, video content for takepart.com and day-to-day operations of Participant’s YouTube channel TakePart TV.
Parks was formerly SVP of digital media and alternative content for IFC, where he built out the U.S. cable network’s website, IFC.com, mobile apps, and its social media presence around original comedy series such as Portlandia. Before that he spent three years as an executive producer and creative director of special projects with AMC Networks’ on-air and promotions department.
“Craig has a unique talent for creating quality content that travels across platforms and caters perfectly to the media consumption of digital natives,” Participant Television president Evan Shapiro said. “He is a key player in our strategy to adapt TV for the lifestyle of the next generation audiences.”
The network, which is due to launch this summer, will target “millennials” aged 18-34 with scripted and unscripted series, documentaries and films focused around themes of social change.
“I am excited join the Participant team and look forward to building on the company’s legacy of inspiring social change, especially among the millennials, who are the most plugged-in generation ever,” Parks said. “Digital initiatives have the power to seamlessly translate the inspired viewer into an active agent of change. That’s’ something I can wholeheartedly get behind.”
Last month, Participant named Belisa Balaban as SVP of unscripted programming; Kent Rees as EVP of marketing, scheduling and operations; and Kent Rees as SVP of legal affairs and business development.