Conkling comes to NBCUniversal

Former A&E Networks exec Lori Conkling is the first hire for NBCUniversal's new area focused on cross-platform content and digital strategy, serving as EVP of strategy and business development.
February 21, 2013

Lori Conkling is the first hire for NBCUniversal’s newly formed area focused on cross-platform content and digital strategy across mobile, social and the web, and will serve as EVP of strategy and business development.

Formerly A&E Networks’ EVP of distribution, Conkling will be tasked with developing a business strategy for NBCU’s new and existing digital businesses, with a focus on mobile. She will report to Lauren Zalaznick, EVP of NBCUniversal, who was recently promoted to lead the group.

Conkling will also concentrate on content windowing and measurement.

During her five years at A&E Networks, she oversaw distribution strategy across multiple platforms, and prior to that served as VP of national accounts at Disney and ESPN Media Networks.

“Lori is a key hire for the company’s newly dedicated effort to drive growth through monetization of our innovative content across all platforms in new and transformative ways,” said Zalaznick in a statement. “She brings high level, macro thinking and a deep understanding of today’s consumer and customer landscape.”

About The Author
Andrew Tracy joined Realscreen as associate editor in 2021, following 17 years as managing editor of the award-winning international film magazine Cinema Scope. From 2010 to 2020 he also held the position of senior editor at the Toronto International Film Festival, where he oversaw the flagship publication for the organization’s year-round Cinematheque programming and edited its first original monograph in a decade, Steve Gravestock’s A History of Icelandic Film. He was a scriptwriter and consultant on the first season of the Vice TV series The Vice Guide to Film, and his writing and reporting have been featured in such outlets as Cinema Scope, Reverse Shot, Sight & Sound, Cineaste, Film Comment, MUBI Notebook, POV, and Montage.