Mattel, Gurin Company bring UNO to MIPTV

The Gurin Company and Mattel have united to turn the card game UNO into a game show, where contestants match colors and numbers to win a cash prize.
March 25, 2013

The card game UNO has been turned into a game show where contestants match colors and numbers to win a cash prize, in UNO: The Game Show.

Produced by The Gurin Company, in association with Mattel, the game show will be available as both a 30-minute daily game show with a US$100,000 jackpot, and an hour-long primetime version with a $1 million cash prize.

The Gurin Company has secured worldwide television rights to the game and will be debuting the format at MIPTV. UNO: The Game Show was created by Caleb Nelson and Tim Sheridan and developed by The Gurin Company’s president and CEO Phil Gurin.

UNO: The Game Show builds on the traditional card game and combines the potential for big money with a fast-paced elimination competition, cool prizes, fun Q&A and, of course, strategy and comedy,”  said Gurin. “The show will also feature state-of-the-art technology to bring this simple game to viewers around the world.”

“We are looking forward to creating a highly entertaining and engaging show that incorporates competition and prizing anchored in our UNO mantra of ‘fast fun for everyone,’” added Stephanie Cota, Mattel’s SVP of global marketing and games.

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