MIPTV ’13: Red Arrow secures Middle East formats deal

Red Arrow International has inked a format representation and coproduction deal that will see Dubai-based Sync Media produce the distributor's formats, including The Taste (pictured), exclusively for the Middle East and North African market.
April 9, 2013

Distributor Red Arrow International has signed a format representation and coproduction deal with Sync Media that will see its catalog of formats produced for the Middle East and North Africa exclusively through the Dubai-based content company.

“Demand for premium content across television and the web in the MENA region is higher than ever,” Sync’s CEO Karim Sarkis said in a statement. “By combining Red Arrow’s fantastic catalog with Sync Media’s localization expertise, we know we can create excellent programming for the region’s broadcasters, brands and audience.”

The company’s formats include culinary competition series The Taste (pictured above), which German commercial broadcaster Sat.1 recently picked up. Prodco RedSeven Entertainment will produce a local version of the show that is due to premiere during primetime this fall.

Originally produced by┬áSanta Monica-based Kinetic Content for U.S. network ABC, The Taste starred Anthony Bourdain, Nigella Lawson, Ludo Lefebvre and Brian Malarkey as the celebrity chef mentors for teams of cooks vying to win the title of America’s best tasting dish. It was created by Kinetic, which is Red Arrow Entertainment Group’s U.S. production company.

Russia’s REN TV also recently acquired format rights for The Taste. Other international networks that have picked up the series include CTV in Canada, Fox in India, Australia’s Nine Network and M6 in France.

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