TV

MIPTV ’13: Keshet licenses “Sure or Insure” for Scandinavia

Distributor Keshet International has licensed the shiny floor game show format Sure or Insure to Banijay-owned producer Nordisk Film TV.
April 10, 2013

Distributor Keshet International has licensed the shiny floor game show format Sure or Insure to Nordisk Film TV.

The Banijay-owned company will produce local versions of the format for Sweden, Norway and Denmark. The show asks one contestant to answer 10 trivia questions without lifelines. The contestant’s family is also on hand and can choose to buy insurance as a safety net if they are not convinced an answer is correct, a situation that generally leads to familial bickering.

The company recently hired producer Amelia Hahn to head up a new factual production company focused on original unscripted programming.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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