YouTube channel AwesomenessTV has launched a male teen and tween-focused channel called AwesomenessX, which features docuseries on gaming, sports, comedy, pranks and lifestyle.
Awesomeness TV, a subsidiary of DreamWorks Animation, boasts more than 500,000 subscribers and 100 million views, and will carry over some of its own programming to the new channel, including The City – Basketball, Sk8 Spotterz, That Was Awesome and How To Be Awesome.
AwesomenessX content includes David Wise, a docu-web series following the life of two-time Winter X-Games gold medalist David Wise; Skate City China, which follows Chinese skaters and their friends; and Fingerlings, which uses finger puppets to re-enact the pop culture moments of the day.
Other titles include ATV Gamer Mash-up, The Frank Dog and Baby Gaga.
“The explosive growth enjoyed by AwesomenessTV has given us the ability to segment our audience so we can better target the programming and build communities around specific interest areas,” said AwesomenessTV founder and CEO Brian Robbins.
“AwesomessX offers guys their own hangout, but just as guys will continue to be welcome at AwesomenessTV, AwesomenessX will attract some girls as well.”