UK pubcaster Channel 4 is taking unsuspecting Brits to LA in Hollywood Me.
Produced by Ricochet Productions and Full of Bull Productions, the 6 x 60-minute series stars interior designer Martyn Lawrence Bullard (pictured), whose clients include Elton John and the Osbourne family, as he uses his skills to help homeowners.
The show surprises participants in the street with a plane ticket to LA, and as they’re greeted in the U.S. by such celebrities as Sharon Osbourne and LaToya Jackson, Lawrence Bullard and his design team bring Hollywood style to their houses.
“With the weather, the economy and the news so gloomy, Hollywood Me brings some much needed La-la Land sunshine, A-List eccentricity and makeovers to die for,” said Ricochet’s executive producer Rob Butterfield. “Martyn is a great interior designer – he’s witty, incredibly talented, but a fish out of water working in the UK suburbs rather than the Hollywood Hills.”
“Martyn is one of Hollywood’s most sought after and flamboyant interior designers and we are delighted that he is bringing his unique touch of eccentricity and celebrity glamour to unsuspecting members of the British public,” said Channel 4 head of formats, Dominic Bird.
The series was commissioned by Bird and commissioning editor, David Sayer, and is executive produced by Butterfield, Joanna Ball and Vickie White, with Anna Strickland serving as series producer.