“The Cube” comes to France

The entertainment format, in which contestants aim to complete challenges within a claustrophobic cube environment, will be locally produced by Air Productions and air daily on France 2.
June 25, 2013

Entertainment format The Cube is heading to France, thanks to a deal struck between distributor All3Media International and Banijay Group-owned prodco Air Productions.

Le Cube will be locally produced by the prodco and will air daily on France 2. It will be hosted by Air Productions head and French on-screen talent Nagui, who also hosts the local, Air-produced version of Don’t Forget the Lyrics.

Objective Productions, creators of the format, will act as consultants for the French version.

“All3Media International is delighted to be working with Air Productions and we think that Nagui is the perfect host for the format, which, we are confident, will be as big a hit for France 2 as it is in the UK for ITV where it is now in its seventh series as a primetime hit,” said Stephanie Hartog, SVP of international formats for All3Media International.

“It’s a big challenge for us and the channel to produce and adapt The Cube for a daily scheduling, and we are very confident for its success,” added Nagui.

In The Cube, contestants aim to complete seven deceptively simple mental and physical challenges within a claustrophobic “cube” environment for a cash prize.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.