TLC Russia greenlights “Material Girl”

The Discovery CEEMEA network has ordered the Bekker Media-produced dating show and renewed I Want A House Abroad while TLC Poland has renewed Great Polish Bake Off.
July 10, 2013

TLC Russia has ordered the dating show Material Girl (six x 30 minutes) and renewed real estate series I Want A House Abroad (five x 60 minutes) for a second season.

Produced by Bekker Media, Material Girl challenges four men to buy the perfect gift for potential partners to evaluate. It will be hosted by Russian TV celebrity Andrey Razygraev and will begin airing in September.

The second season of I Want A House Abroad – also produced by Bekker – will begin airing in November. The series, which is hosted by Viktor Loginov, follows Russian families as they attempt to buy their dream house in Spain,

Meanwhile, TLC Poland has ordered a second season of Great Polish Bake Off (eight x 60 minutes) from Endemol Polska. Season one host Piotr Gasowski will be joined by actress Katarzyna Skrzynecka when the series returns this fall.

In a statement, Paul Welling, the SVP of channels for Discovery Networks Central & Eastern Europe Middle East and Africa (CEEMA) said the commissions demonstrate the cable giant’s continued investment in locally produced series in Russia and Poland. Between the two countries, Discovery Networks CEEMA has ordered 11 series and more than 100 hours for TLC and Discovery Channel over the past two years, including three returning series.

“On a day-to-day basis, we operate on a local basis and localize our channels to respond to the needs of local audiences,” he said. “We are having considerable success with localization of our flagship Discovery, TLC and ID channels with everything from local hosts and channel ambassadors through to local voice-overs of live shows like the recent Skywire Live with Nik Wallenda, and local commissions.”

The company will also roll out a high-definition version of TLC in Russia on July 23.

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