People/Biz

Joonas Hytonen to head up Banijay Finland

Effective September, the veteran producer and on-air host (pictured) will become CEO of Banijay-owned Nordisk Film TV's Finnish operations, which are rebranding as Banijay Finland.
August 27, 2013

Banijay Group has rebranded Nordisk Film TV’s Finnish company Solar Television as Banijay Finland, and named Joonas Hytönen (pictured) as its CEO, effective September 2.

Formerly the head of entertainment at Moskito, Hytönen’s credits include Dancing on Ice, Survivor, Kitchen Nightmares, Dinner Disasters, Reality Queens of the Jungle and Connected. He has also worked as an on-air host for several primetime TV shows in the region, including MTV3′s the Joonas Hytönen Show.

“Nordisk Film TV and Banijay Group have a fantastic ambition for future growth within the Finnish market,” he said in a statement. “These plans are exciting and credible because they are based on experience, an appetite to innovate and great relationships. I am motivated by the challenge to work with some of the very best industry talent.”

Banijay Finland’s slate includes primetime fare such as Voice of Finland, Voice Kids, Lost Without a Trace, Home of the Year and Top Chef.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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