Screening Room

MIPCOM Picks 2013: “HitRECord on TV”

The crowdsourcing/funding movement isn't just about collecting bucks to fund projects. It's also about fostering the spirit of collaboration. It's that spirit that actor Joseph Gordon-Levitt aimed to tap into with his HitRECord "open source" production studio.
September 1, 2013

Partners: Joseph Gordon-Levitt, Jared Geller/Brian Graden Productions for Pivot; distributed by Tricon Films and Television

Length: 8  x 30 minutes

Premiering: January 2014 (Pivot)

Rights available: Worldwide, excluding the U.S.

Crowdsourcing is cool now, with hosts of indie artists and filmmakers bumping up against celebs such as Spike Lee and Zach Braff on Kickstarter. But the movement isn’t just about collecting bucks to fund projects. It’s also about fostering the spirit of collaboration. It’s that spirit that actor Joseph Gordon-Levitt aimed to tap into with his HitRECord “open source” production studio, in which creative types can contribute to each other’s projects. The idea has made its way to the new millennial-targeting network Pivot. Gordon-Levitt will certainly draw viewers, but the concept itself  – of open source TV entertainment – is also worthy of attention.

About The Author
Andrew Tracy joined Realscreen as associate editor in 2021, following 17 years as managing editor of the award-winning international film magazine Cinema Scope. From 2010 to 2020 he also held the position of senior editor at the Toronto International Film Festival, where he oversaw the flagship publication for the organization’s year-round Cinematheque programming and edited its first original monograph in a decade, Steve Gravestock’s A History of Icelandic Film. He was a scriptwriter and consultant on the first season of the Vice TV series The Vice Guide to Film, and his writing and reporting have been featured in such outlets as Cinema Scope, Reverse Shot, Sight & Sound, Cineaste, Film Comment, MUBI Notebook, POV, and Montage.

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