Exclusive: Reed upped to EVP at Thinkfactory

Adam Reed (pictured), a longtime executive producer with the Los Angeles-based prodco founded by Leslie Greif, has officially been given the executive vice president title, following the company's recent acquisition by ITV.
September 17, 2013

Adam Reed (pictured), a longtime executive producer with Los Angeles-based prodco Thinkfactory Media, has officially been given the executive vice president title, following the company’s recent acquisition by ITV.

Reed has worked with company founder and CEO Leslie Greif since 2004, co-creating and exec producing the long-running A&E docusoap Gene Simmons Family Jewels. He also oversaw the rebranding campaign that saw the company transition from Boutique TV into Thinkfactory Media, and has been extensively involved in the development of assorted Thinkfactory unscripted series, including Preachers’ Daughters, Marriage Bootcamp: Bridezillas and R&B Divas among others.

Reed’s expanded position will see him take on a key management role in all areas of the company, while continuing to oversee creative and business development and day-to-day production across all series.

“Adam has been an integral part of every production that the company has produced since starting with me nine years ago,” said Greif in a statement. “He has been instrumental in transitioning Thinkfactory Media into a thriving mainstay network supplier. Adam has the rare ability to balance both creative and business sensibilities, which makes him an exceptional talent.”

“I’m delighted that Adam has been promoted; he is an extremely creative and talented individual who has made an enormous contribution to the success of Thinkfactory Media,” added Paul Buccieri, president¬†and CEO of the recently established ITV Studios U.S. Group and managing director of ITV Studios International. “With Leslie’s vision and expertise and Adam in his newly expanded role I’m looking forward to seeing them and their team build the business further and to have more great things to come from Thinkfactory Media.”

“I am thrilled at this opportunity to continue to take the company to the next level, along with Leslie, ITV and the incredible team we have at Thinkfactory Media,”¬†offered Reed.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.