China’s CCTV takes “The Taste”

Chinese state broadcaster CCTV2 will begin airing a local version of the cooking competition format (pictured) in November, under the title The Big Battle of the Taste.
October 8, 2013

China’s state broadcaster CCTV2 is the latest network to acquire the rights to cooking competition format The Taste (pictured) from distributor Red Arrow International.

The Chinese version of the series will premiere in November under the local title The Big Battle of the Taste. Casting calls have gone out in Beijing, Shanghai, Chengdu and Guang Zhou; and Siemens Home Appliance is the show’s exclusive sponsor.

Red Arrow Entertainment Group assisted with the production for the Chinese version, alongside CCTV and Yadii. The company consulted on the look and feel of the show, working with lighting director Marcus Bossdorf, lighting designer Jerry Appelt and set designer Florian Wieder.

“The love of food is universal and no cuisine is as versatile and diverse as Chinese cooking – so The Taste is the ideal format for China’s largest broadcaster,” said Yan He, Red Arrow’s senior VP of sales for Asia Pacific, in a statement.

Created by Red Arrow’s U.S. production arm Kinetic Content, The Taste has been picked up by Channel 4 in the UK, The Netherlands’ RTL4, Belgium’s VTM¬†for Benelux, REN TV in Russia, CTV in Canada, Fox in India, Australia’s Nine Network and M6 in France. It originally aired on ABC in the U.S.

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Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.