Beyond, Seven Network form LA-based venture

7Beyond will feature content coproduced by Seven Productions and Beyond Productions, and has brought on Michael Krupat (pictured) as SVP of development.
October 21, 2013

Australian broadcaster Seven Network and international content company Beyond Productions has created a new venture to produce and shop programming for the North American market.

7Beyond, to be based in Los Angeles, will feature content coproduced by Seven Productions and Beyond Productions, and distributed by Beyond International.

The new venture has brought on Michael Krupat (pictured) as SVP of development. Krupat comes to 7Beyond from a stint as SVP, development and branded content at Ryan Seacrest Productions. Prior to that, he created the Food Network hit Chopped, and served as EP on OWN’s The Customer is Always Right and VH1′s Dad Camp.

Beyond Productions has several series on air in the U.S., with MythBusters recently enjoying its 10th anniversary on Discovery Channel, and Taboo and Deadly Women also in multiple seasons.

Seven Productions, meanwhile, is behind such hits as My Kitchen Rules and Border Security, among others.

“This business is expanding dramatically,” said Brad Lyons, director of network production for the Seven Network, in a statement. “A key focus for us is taking our ideas and our content further into international markets. This strategy involves partnering with strategic alliances such as this venture with Beyond. Beyond has a fantastic team and we are looking forward to creating great new content with them.”

“Beyond has a great reputation for developing innovative and sustainable formats for the American marketplace,” said John Luscombe, EVP and GM of Beyond Productions. “Joining forces with Australia’s largest producer and leading free to air network is a great way to expand our long standing production business in the United States.”

About The Author
Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.