Canadian film accelerator CineCoup has appointed Sean Buckley (pictured), founder and CEO of Buck Productions, as its new chief content officer.
CineCoup CEO and founder J. Joly tells realscreen sister publication Playback that Buckley, who remains as Buck’s founder and CEO, will develop CineCoup’s branded content strategy. Joly says the idea and strategy are still in development, and will include bringing bigger partners on board as part of the company’s financing structure going forward.
CineCoup will use that financing to help run the accelerator and put the dollars into branded marketing and promo opportunities. Buckley’s role will also extend to producing future content, including possible CineCoup-related TV content, Joly adds.
Buckley’s expertise in branded content includes CBC’s Mitsubishi City Chase and Canada’s Best Beauty Talent for Rogers Media and L’Oreal Paris, as well as the new docu-reality series McMorris & McMorris, a partnership between Buck and Red Bull Media House. On the film side, Buckley’s exec producer credits include Canuck films Defendor and A Beginner’s Guide to Endings.
From Playback Daily