BBC Worldwide (BBCWW) and Chinese state broadcaster CCTV Documentary Channel (CCTV9) have signed an agreement that is projected to result in two major projects launching over the next six months.
The Memorandum of Understanding (MOU), signed at the Sichuan TV Festival, focuses on developing, coproducing and distributing documentary content that is aimed at the Chinese and Asian market but also targets a global audience; while another key component is the development of further landmark and live television event programming, and extending the two parties’ distribution relationship beyond TV.
The agreement is centered around BBC Worldwide’s BBC Earth brand, and is aimed at developing and producing “world-leading natural history content,” according to the parties.
“We have been collaborating with BBC Worldwide on TV programs for many years now,” said Mr. Liu Wen, managing director of CCTV9, in a statement. “Like the BBC, we are committed to bringing high quality programs to our viewers. We are excited that with this MOU, we will be able to extend our partnership to reach new audiences.”
“This MOU is a significant milestone in the history of BBC Worldwide’s business in China and in our relationship with CCTV,” said Paul Dempsey, BBC Worldwide’s president for global markets. “The projects we will be working on will enable us to bring our flagship BBC Earth content to audiences across China and help bring together UK and Chinese creative talent.”
BBC Worldwide and CCTV9 have previously announced copro deals for the science series Generation Earth, Wonders of Life and Africa, and also confirmed a copro arrangement on Hidden Kingdoms (pictured).
In October, it was announced that BBC Worldwide would become the principal partner of the BBC’s Natural History Unit following the dissolution of the coproduction partnership between Discovery and the BBC.