CTV serves up post-Bowl slot for “MasterChef Canada”

The Canadian broadcaster is looking to cook up a sizeable post-football game audience for the popular format.
November 25, 2013

MasterChef Canada scored an immediate touchdown when Canadian broadcaster CTV announced that the new cooking show will air its first elimination episode immediately following Super Bowl XLXVIII on Feb. 2, 2014.

MasterChef Canada  one of the latest local versions of the global MasterChef format franchise  features celebrated Canadian chefs Michael Bonacini, Alvin Leung and Claudio Aprile quarterbacking the program as hosts, judges and jury.

The first episode will debut Jan. 20,  featuring 50 home cooks presenting their signature dishes to the panel in the hopes of earning a place on the series. The Feb. 2 broadcast , the third ep in the series, marks the first “elimination” episode, in which candidates are sent home based on their performances in a weekly challenge.

The plum post-Super Bowl spot has previously served as a showcase for Canadian dramas, but in 2012, it served as the launch for the simulcast premiere of The Voice, which averaged 2.4 million viewers.

“We are delighted that CTV is giving MasterChef Canada such a massive kickoff for this series,” stated Guy O’Sullivan, president of Proper Television, coproducer of the series in association with the network.  “We’re excited to give Canadians a truly great homegrown edition of this great format loved worldwide.”

MasterChef Canada airs on CTV and CTV GO Monday nights at 8 p.m.

Nick Krewen, Playback Daily

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