“Fashion Fund” lands in Asia

FremantleMedia International (FMI) has sold The Fashion Fund, a competitive docuseries starring Anna Wintour, into Thailand and the Philippines.
December 3, 2013

FMI’s sales of The Fashion Fund forms part of 1,200 hours of sales into Asia, ahead of the Asia TV Forum. Free-to-air channel Workpoint TV and Pay-TV channel TrueVisions both picked up the fashion series for Thailand, while Solar Entertainment in the Philippines also acquired it.

The Conde Nast Entertainment series, produced for Ovation, sees Vogue editor-in-chief and Council of Fashion Designers of America president and fashion designer Diane von Furstenberg overseeing a fashion design competition. Ten designers compete over six months to be named the Fashion Fund Designer of the Year, and win a cash prize and a one-year mentorship.

TrueVisions also acquired the Hulu docuseries Behind the Mask, the doc I Am Steve McQueen, and the factual special Asteroids: Doomsday or Payday?

Philippine cable channel Lifestyle Network licensed the FMI celebrity entertainment titles Young Hollywood’s Greatest… and Young Hollywood’s Presents Evolution Of…, while Singapore’s Mediacorp acquired a package of 580 titles for its on-demand platform Toggle.sg.

“The Asian marketplace is booming at the moment, it’s full of opportunities but also highly competitive so I’m thrilled to see this appetite for our portfolio,” said Haryaty Rahman, VP of international distribution and home entertainment for Asia. “FremantleMedia has had a presence in this region for around 20 years now so we have a great sense of what our buyers need to sustain and expand their audiences”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.