FremantleMedia Int’l hires Red Arrow’s Richter

Red Arrow International MD Jens Richter (pictured) has been tapped to replace former FremantleMedia International CEO David Ellender once his contract with Red Arrow expires in December 2014.
December 18, 2013

Distributor FremantleMedia International (FMI) has hired Red Arrow International MD Jens Richter (pictured) to be its new CEO.

He will replace David Ellender, who departed in July after 12 years with the company, and will relocate from Germany to London.

The appointment will take effect once Richter’s contract with Red Arrow expires – currently due for December 2014, according to a Red Arrow spokesperson – giving him a potential start date of 2015.

In the meantime, FMI’s regional executive VPs – Jamie Lynn, Lisa Honig and Paul Ridley – will continue running the day-to-day sales business with oversight from chief operating officer Bob McCourt.

“Jens is an outstanding and dynamic executive with extensive knowledge and experience of the international distribution market and we are really excited to welcome him to the team,” FMI said in a statement.

Richter helped launch Red Arrow International, the sales division of German broadcaster ProSiebenSat.1, in 2004. He oversees all worldwide program sales, international rights and overall representation deals. Prior to that he was managing director for Munich-based Beta Film, where he led worldwide distribution of TV, home video and theatrical rights.

Red Arrow has experienced success recently with the cooking competition format The Taste, starring Nigella Lawson and Anthony Bourdain. Created by Red Arrow Entertainment Group’s U.S. production arm Kinetic Content, The Taste has been picked up by networks in China, the UK, The Netherlands, Belgium, Russia, Canada, India, Australia and France.

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