Two years on from the unveiling of 100 niche channels on YouTube, which saw pundits proclaiming it would become “the new cable,” is the move into original content working for digital platforms? Have there been any successes in terms of hit programming? How has the “revolution” benefited producers, and how do producers who have entered the space measure success and ROI? Conversely, for those who’ve staked their claim in the digital content realm, how does it impact their brands to make moves to linear TV?
- Summit ’21