Nordic World, Boxatricks broker first-look deal

Norway-based distribution group Nordic World has brokered a first-look and distribution agreement with London format company Boxatricks that will see the Nordic group's broadcast partners coproducing and piloting its formats.
January 21, 2014

Norway-based distribution group Nordic World has brokered a first-look and distribution agreement with London format company Boxatricks that will see Nordic World’s broadcast partners coproducing and piloting its formats.

Under the deal, which follows Nordic World’s recent acquisition of Amsterdam-based format specialist Absolutely Independent, the group and its broadcast backers TV2 Norway and TV4 Sweden will have first right to all new Boxatricks formats, which will also be distributed worldwide by Nordic World.

In addition, the group will work to match Boxatricks’ paper formats to its network of indies, and vice versa.

Boxatricks specializes in game and quiz show formats, and its executive team’s credentials include Who Wants to be a Millionaire?, The Weakest Link, Brainiest and The People Versus.

The partnership is the latest step in the Nordic distributor’s plans to establish a network of creative hubs and alliances across Northern Europe, with a focus on English-speaking markets.

“It’s no secret that Boxatricks — acknowledged as one of the UK’s most exciting format creators — has been courted by just about everybody who’s anybody in global distribution,” said Jan Salling, Nordic World’s chief operating officer and sales director, in a statement.

“That makes Boxatricks’ decision to partner with Nordic World not only a business coup, but a huge vote of confidence in our abilities. For the last five years, the international television industry has been looking for the next primetime super-quiz to follow in Millionaire’s footsteps. I think this partnership could deliver just that.”

Boxatricks’ managing director and co-founder Steve Springford added: “Scandinavia has really made its mark on the global TV landscape over the last few years and we’re thrilled to be working with Nordic World to co-develop formats with Nordic and international appeal.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.