Scripps Networks International will launch factual entertainment net Fine Living in Italy during the first quarter of this year.
The channel, which will air on digital terrestrial television on Channel 49, focuses on home, food and travel programming. It broadcasts in 70 territories throughout Europe, the Middle East and Africa (EMEA).
The Italian version will emphasize modern living, style and design entertainment “from around the world, but as seen through a local lens,” the company said in a statement.
Programs set to air on the network include World’s Most Extreme Homes, House Hunters International, Barefoot Contessa – Back to Basics with Ina Garten and Luxury Uncovered with Jenny Powell.
Scripps has named former AXN Italia senior manager of programming Andrea Paoletti as the channel’s director, effective immediately. He will work with a multi-territory team that includes execs from the United States and the UK and report to senior vice president of content and marketing for Scripps UK and EMEA, Nick Thorogood.
“Scripps Networks International is committed to investing in our global expansion, and the opportunity to own and build a new channel in Italy furthers that business strategy,” said Jon Sichel, managing director for Scripps operations in the United Kingdom and EMEA, in a statement. “As always, we’ll build a robust programming portfolio in this important market that reflects the diverse interests of our worldwide audiences.”
The company has also partnered with Feltrinelli Group-owned channel EffeTV to create cross-channel promotion and advertising opportunities.