Digital

Will.i.am, Maker Studios embark on programming partnership

The Black Eyed Peas mastermind will produce original programming that touches on his personal interests and creative endeavors, ranging from fashion to technology and philanthropy. (Pictured: will.i.am appearing in The Voice UK)
January 30, 2014


Maker Studios and Black Eyed Peas singer/songwriter will.i.am. are going to develop and manage a new online video platform through a partnership announced this week.

The multi-hyphenate will produce original programming that touches on his interests and creative endeavors that go beyond music, including fashion, innovation, technology and philanthropy. In a statement about the partnership will.i.am, who will also help cultivate emerging talent through the new network, said Maker’s online revenue model was artist-friendly, compared to those of other MCNs and online platforms.

“Artists are paying money from their own pockets to make videos, putting them on YouTube, and not being first in line to collect the money generated from advertising. Maker Studios is bringing order to that and making it easier for artists to earn money from the content they make,” will.i.am. said.

Maker Studios also will produce and manage upcoming programming for musicians that the Black Eyed Peas mastermind collaborates with, including eight-year-old YouTube rapper Baby Kaely, teen recording artist Cody Wise, and Irish singer-songwriter Leah McFall, a runner-up on “The Voice UK” who was coached by will.i.am

The partnership also includes e-commerce, interactive and mobile initiatives.

(From Stream Daily)

About The Author
Justin Anderson joined Realscreen as senior staff writer in 2021, reporting and writing stories for the newsletter and magazine. During his 20-year career he’s filled a variety of roles as a writer and editor at a number of media organizations, covering news and current affairs as well as business, tech, the film and music industries and plenty in between. He’s also spent time behind the scenes in television production, having written everything from voiceover scripts for documentaries to marketing copy. He has a degree in Journalism from Toronto Metropolitan University (formerly Ryerson University).

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