U.S. cable net A&E has hired Shelly Tatro as its SVP of development and programming, responsible for the network’s non-fiction, reality and alternative series.
Tatro comes from VH1, where she spent more than a dozen years as its SVP of East Coast production and development. While there, she oversaw production and development for hundreds of hours of programming, including docusoaps, reality competition and doc series. Among the titles she oversaw were Mob Wives, Hogan Knows Best and I Want to Work for Diddy.
Tatro and her in-house production team launched the I Love The… franchise which examined pop culture in the decades from the 1970s to 2000. She also worked on the development of Jersey Shore before it came to sister channel MTV, and developed and produced the pilot for A Shot at Love with Tila Tequila.
Based in New York City, she will report directly to A&E EVP and GM David McKillop.
“Shelly has a great reputation for having her finger on the pulse of the industry,” said McKillop in a statement. “Her experience in nonfiction programming and her expertise in identifying emerging talent make her a valuable asset for A&E as we continue to expand the depth and quality of our original unscripted programming lineup.”