Ynon Kreiz-helmed indie Maker Studios, which specializes in web video content for millennials, is to be a founding partner of the inaugural MIP Digital Fronts, an international showcase and marketplace for original online video programming.

Kreiz (pictured), the former CEO of Endemol and current exec chairman of Maker Studios, will deliver a keynote address on April 8 as part of MIPTV’s Media Mastermind Keynote Series in France. In December, Google-owned YouTube was also confirmed as a founding partner.

The event will be held at the Palais des Festivals in Cannes, April 9-10, as part of the 51st annual MIPTV, organized by Reed Midem.

“Following on from YouTube, Maker’s decision to join the new MIP Digital Fronts as a founding partner confirms the international demand for a European-based screenings showcase to accelerate the marketplace for original online video,” said Laurine Garaude, director of Reed Midem’s television division, in a statement.