Hegedus joins management consultancy 3 Rivers

TV exec Beata Hegedus (pictured), who most recently served as VP of formats and entertainment for Viasat Broadcasting UK, will head up the Dutch consultancy's newly opened London operations.
March 13, 2014

Amsterdam-based management consultancy 3 Rivers has named television exec Beata Hegedus (pictured) as the head of its newly opened London office.

Founded in 2007 by TV execs Oege Boonstra and Meindert Landsmeer, the firm specializes in operations-based management consulting. Hegedus, who was most recently the vice president of formats and entertainment for Viasat Broadcasting UK, will serve as the company’s associate for content and business strategy.

“It’s a real coup for us that Beata has accepted this role. She is extremely well connected in the international media world and has tremendous operational TV knowledge,” said Boonstra, in a statement, adding that she will focus on business and content strategy for production companies and broadcasters.

Before joining Viasat, Hegedus established and managed the UK brand of Lionsgate’s syndicated business arm, Debmar-Mercury. She also worked at Fox TV Studios, ID Distribution (later acquired by DRG) and Hungarian broadcaster TV2.

3 Rivers has consulted on Warner Bros TV Group’s acquisition of Shed Media Group, production company Monkey Kingdom’s sale to NBCUniversal and Red Bee Media’s recent restructuring. It also works with broadcasters and media owners in France, Spain, Italy, Poland, Russia and Scandinavia.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.