Fox International Channels has launched Nat Geo People in Germany as part of the new National Geographic Channels International (NGCI) brand’s European roll out.

On April 5, the channel became available on German pay-TV platforms KDG, Unity and Kabel Baden Württemberg.

Nat Geo People launched in Turkey on Turksat and TTNET in January and in Italy via SKY Italia on March 1. The channel took over Nat Geo Adventure in both markets.

Scheduled to roll out in 50 countries across Europe, the Middle East and Asia-Pacific, the network focuses on the stories of “fascinating people” and subcultures. Its programming includes David Rocco’s Dolce Vita (pictured above), Food Lover’s Guide to the Planet, Ladyboys, Don’t Tell My Mother and Hook, Line & Sisters.

The brand is part of Fox International Channel’s strategy to redefine the National Geographic portfolio. The content and programming strategy is being overseen from NGCI’s London-based global content hub by exec VP and head of international content Hamish Mykura.