Barcroft Media has signed a content deal with Japanese VoD site GyaO!, which will see the London-based company supplying short form factual content optimized for a Japanese audience.
GyaO! has launched a specialized TV channel for Barcroft, which will provide 30 videos a month to GyaO! through a revenue share agreement.
Barcroft specializes in short-form content that it distributes to digital platforms, news outlets, and traditional broadcasters, in addition to its own YouTube channel. Its content strategy is focused on extreme sports, super fans and enthusiasts and natural history videos.
Barcroft TV’s Japanese distributor Stand TV brokered the deal following the UK’s Producer’s Alliance for Cinema and Television (PACT) delegation to Japan. The partnership with GyaO! is the latest agreement following deals with Yahoo Screen, MSN UK and China’s YouTube equivalent YouKu.
“After an incredible year of growth this deal takes us a significant step forward in our mission to become the leading global provider of short form factual content,” said Barcroft Media CEO Sam Barcroft in a statement.
CEO of Stand Inc. Shinji Nishimura, who brokered the deal, added: “Nothing like Barcroft TV exists for a Japanese audience. I’m confident that it will be a big success in Japan.”