Svensk exits Nice Ent Group, Aass named president, CEO

Patrick Svensk (pictured, right), the chairman and CEO of Modern Times Group-owned Nice Entertainment Group, is leaving the company, with Morten Aass (left) taking over as the firm's new president and CEO.
May 28, 2014

Patrick Svensk (pictured, right), the chairman and CEO of Nice Entertainment Group and exec VP of content at Swedish parent company Modern Times Group (MTG), is leaving the company, with Morten Aass (left) taking over as Nice’s new president and CEO.

Nice Entertainment Group is comprised of MTG’s content businesses, including 16 brands such as Strix Television, DRG, Titan, Baluba, Nice Drama, Monster and One Big Happy Family, among others. The brands operate through 28 local companies in 16 countries and distributes content to broadcasters in 240 territories.

Norwegian-born Aass was CEO of Nice Entertainment Group when it was acquired by MTG in November 2013. He has served as vice chairman of the company and CEO of Branded/Event since March, when Nice Entertainment Group became the parent brand for all of MTG’s content creation, production and distribution businesses.

Aass was previously CEO of ProsiebenSat1′s Free-TV channels in Norway, and also served as exec chairman of Norwegian communications agency Dinamo. In his new position, he will be part of MTG’s executive management team.

“Nice operates with the ambition to serve all broadcasters and content aggregators in its markets with high quality products, and we have substantially scaled up our operations in this area over the past two years,” said Jørgen Madsen Lindemann, MTG president and CEO, in a statement.

“Morten came on board at the end of last year after we bought Nice and has proven himself him an invaluable member of the management team. His appointment to this senior role will ensure that we build on this strong platform as one of the leading producers and distributors of world class entertainment.”

Lindemann added: “I would also like to thank Patrick for his role in building up MTG’s group of content companies over the past two and a half years. Patrick started his career at MTG over 20 years ago and came back with a clear mandate to establish a much larger content footprint and capability.

“Taking our content division from six companies in five countries to 28 companies in 16 countries is quite an accomplishment, and we wish him all the best for the future.”


About The Author