Channel 4, Endemol team up for interactive singing competition

UK broadcaster Channel 4 has commissioned an interactive singing game show entitled The Singer Takes It All from Endemol UK. (Pictured: host Alan Carr)
June 12, 2014

UK pubcaster Channel 4 has commissioned an interactive singing game show entitled The Singer Takes It All from Endemol UK.

Hosted by British comedian Alan Carr (pictured), the 4 x 60-minute live show will allow home viewers to take control through a real-time, interactive mobile application.

As singers perform live on an 18-meter-long moving stage, viewers will rate their performances as a “hit” or “miss.” If judged a hit, the singers move forward on the stage and continue their song, but if deemed a miss, they go backwards and face getting booted off the show.

Viewers get up to four votes for each performance, and the best singer receives a cash prize.

“This is an inventive and irreverent twist on game shows that gives fans an instant pay-off,” said Channel 4 head of entertainment Justin Gorman in a statement. “We’ve seen huge success already with second-screen apps such as The Million Pound Drop, but this takes interactivity to a whole new level. The Singer Takes It All will be, I’m sure, the first in a long line of audience reactive television.”

Multi-platform commissioning editor for entertainment and comedy Jody Smith added: “We’ve invented a brand new way of voting that gives viewers instant control over what they’re watching in a way that no other show has dared. The Singer Takes It All is a massive step for second-screen and social viewing: the show just couldn’t exist without the audience’s involvement.”

The Singer Takes It All was commissioned by Gorman and Smith. The show is a copro between Endemol UK’s production entities Initial and Remarkable Television. Nic McNeilis serves as executive producer and Karen Troop is digital executive producer.

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