A+E Networks preps Lifetime launch in South Africa

A+E Networks is set to expand its African portfolio with the launch of Lifetime on South Africa's digital satellite TV (DStv) operator MultiChoice on July 22.
July 2, 2014

A+E Networks is set to expand its African portfolio with the launch of Lifetime on South Africa’s digital satellite TV (DStv) operator MultiChoice on July 22.

MultiChoice – the multi-channel DStv platform that serves the African continent - will feature a slate of Lifetime’s original content, including Dance MomsKim of QueensBring It! and Preachers’ Daughters, in addition to a number of scripted dramas and films. A+E Networks also aims to commission local content to air on Lifetime beginning in 2015.

Lifetime will launch on DStv channel 131 and will be available to DStv Premium customers. It joins A+E Networks’ History and Crime + Investigation channels, previously airing on the platform.

Dean Possenniskie, MD of EMEA at A+E Networks, said in a statement: “In less than two years we have launched Lifetime into more than 60 countries outside the U.S., and during 2014 we will add over 50 more. Lifetime brings a unique offering to DStv viewers, and we believe our new channel will play a leading role in the current African female-skewing pay-TV space.”


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Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.