ITVS GE takes “Hell’s Kitchen” to Indonesia

ITV Studios Global Entertainment has made its first Asian deal for Hell's Kitchen (pictured), selling a 25 x 60-minute local version of the cooking reality show to Indonesian broadcaster SCTV.
July 9, 2014

ITV Studios Global Entertainment (ITVS GE) has made its first Asian deal for Hell’s Kitchen (pictured), selling a 25 x 60-minute local version of the cooking reality show to Indonesian broadcaster SCTV.

Airing this winter, the show will be hosted by Juna Rorimpandey – better known as Chef Juna – who will work with a group of amateur chefs.

ITVS GE most recently sold the format to Romania’a AntenaHell’s Kitchen has now been produced in 17 territories worldwide, including Germany, Italy and Russia.

Hell’s Kitchen has proven hugely successful with audiences around the world,” said Hyeonza Hong, senior VP of sales for Asia at ITVS GE, in a statement. “We are delighted to see the format arrive in Asia and expect it to draw the attention of both local viewers and other broadcasters across the region.”

In addition, ITVS GE also sold ITV Studios’ dance competition show Baby Ballroom to Vietnam’s HTV7, where a 7 x 60-minute local series entitled Vu Dieu Tuoi Xanh will premiere later this month.

Both deals were negotiated by Elsie Choi, senior sales executive for India, South East Asia and Pan-Asia for ITVS GE.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.