Oxygen preps “It Takes a Sister,” unveils rebrand

U.S. net Oxygen Media has greenlit tentatively titled comedic docuseries It Takes a Sister and the newlywed-focused series After Happily Ever After, while unveiling a new logo and tagline (pictured).
July 15, 2014

U.S. net Oxygen Media has greenlit tentatively titled comedic docuseries It Takes a Sister and the newlywed-focused series After Happily Ever After, while unveiling a new logo and tagline (pictured).

It Takes a Sister – produced by 495 Productions and New Wave Entertainment – chronicles the life of reality star Nikki “Hoopz” Alexander and her five sisters and 11 nieces and nephews, as they settle into life on a ranch in Knoxville, Tennessee.

Meanwhile, the Screaming Flea Productions-made After Happily Ever After follows various 20-something couples who got married young and now find themselves looking for new beginnings without their partners.

In addition to the two new series, Oxygen has three development projects in the works, including Stranded at Work, on the trials of a workers’ retreat in the wild; Party INC., on up-and-coming DJs; and The Assistants, about the lives of assistants to Atlanta’s entertainment moguls. 

The net has also revealed plans to rebrand with a new logo and the tagline “very real.” The logo and tagline will come into effect on October 7, along with a platform geared towards “authentic, proudly imperfect and diverse characters with stories that are culturally relevant for young, modern women,” according to a statement from the net.

“This is a dynamic time for Oxygen as we rebrand and reinforce the network as the destination for young female viewers,” said Frances Berwick, president of Bravo and Oxygen Media. “With nine new series, we are committed to increasing original programming with vibrant and bold shows that are in line with our new programming filter and target this under-served audience.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.