Discovery Communications has signed on to produce and air a one-hour special in June 2015 that will support the White House’s “My Brother’s Keeper” initiative (pictured), which seeks to improve the life outcomes of boys and men of color.
The company is investing more than US$1 million to develop the special, which will chronicle specific youth and their stories, while illustrating the interventions that made an impact on their futures, such as graduating from high school ready for college and a career, and successfully entering the world of work.
The program will be aired next Father’s Day (June 21, 2015) on Discovery Channel and the group’s other U.S. networks, including OWN: Oprah Winfrey Network, Discovery Familia and Discovery en Español, as well as Discovery’s online properties. It will also be made available to educators. Moreover, as part of the $1 million investment, Discovery Education will host town halls and screenings of the special in partnership with minority non-profit groups.
“Discovery Communications is committed to equality in America and enhancing the opportunities of young men of color,” said David Zaslav, president and CEO of Discovery Communications, in a statement.
“We are proud to be part of President Obama’s powerful initiative, and I am personally honored to serve on the My Brother’s Keeper National Convening Council to help change the narrative on this important issue and drive real results for our nation’s most deserving young men.”