SVT greenlights FremantleMedia’s “Master Athletes”

The Swedish broadcaster has ordered the reality competition series Master Athletes (pictured), which is based on a format developed by FremantleMedia.
July 29, 2014

Swedish broadcaster SVT has ordered a reality competition series based on a format developed by FremantleMedia.

Master Athletes (10 x 60-minutes, pictured), which will air locally under the title Athlets, will premiere on August 23. It was devised by FremantleMedia North America’s Henrik Nielsen and is being produced by FremantleMedia Sweden. Olympic high jump champ Kajsa Bergqvist and Rickard Olsson serve as hosts.

The company will launch the format to international buyers at MIPCOM in October.

Master Athletes pits 12 teams of 24 amateur athletes and sports fanatics against one another in a series of challenges in a custom-designed arena. The opposite-sex pairings must live, eat, sleep and train together in the luxe Master Athletes Athletic Village.

The top performing teams from the first two events move on to the next episode while the two lowest placing teams compete in a head-to-head duel for the last remaining qualification spot. As a twist, the winners of the second event can decide which discipline is chosen for the duel.

Additionally, each week’s winning teams are rewarded with training sessions alongside former national elite athletes.

“There is so much more to being a great athlete than physical ability and this format really explores the mental edge and tactics needed to be the best,” said FremantleMedia Sweden managing director Magnus Karlsson Lamm in a statement.

“Relationships develop, alliances are formed and the intense battle begins,” the company added. “Audiences will learn about the contestants’ sporting backgrounds and watch as the athletes try to overcome the hurdles they face throughout the competition.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.